Ford to cut prices by 16% (UK)

Ford will cut the price of its Ka city-car, Fiesta supermini, Focus compact family car, and Kuga SUV from 5% to 16% (11% average) from 2nd August. The company says the cuts are to bring greater 'transparency' to its showroom prices, which have usually been heavily discounted when buyers haggle and follow an earlier round of reductions this year. Ford says it now wants the list prices to be closer