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Saturday, February 27, 2010
Top 10 most popular cars bought by over the 65's (U.S)
With most customers favouring smaller cars, there is still one demographic that Detroit has a solid hold on… Retirees. Buyers over 65 are the last hope for the good American car. In some dealerships, anything upto 85% of all Buick buyers are 55 and older. The over-65’s look at brands like Buick, Lincoln and Cadillac as status symbols. Those brands have what advertisers call the “Mind Share” in
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