Alfa Romeo's ambitious plans to re-launch itself in the United States have been put on ice according to reports emanating stateside this week. And according to several media sources, executives in regions bidding to host the proposed new car factory have also been told that the selection process has been frozen until next summer.
Re-launching the Alfa Romeo brand in North America was always going to be a huge project and building cars in the region was judged the only possible way of achieving profits per unit due to the unfavourable exchange rate between the dollar and euro. The delayed re-launch was scheduled for next year, with local manufactured cars coming on stream in 2011 or 2012.
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